Social media has obviously taken the world by storm. A business not using this tool is just not positioning itself for success. But one industry that has really embraced this social revolution with fervor and excitement is the fashion industry. The industry understands the potential of social media as a business tool and has proven its success in so many ways.
There are many things that prove why fashion and social media are such a successful combination. First of all, it is an industry dominated by the photograph. Social media platforms such as Twitter, Facebook, Tumblr, Instagram and Pinterest revolve around short, compelling sentences and of course, a great image.
Secondly, fashionistas love to engage and be social. Whether it’s an event, a trend or a great read, fashion lovers love to talk about it. Trends weren’t born because everyone decided to keep the buzz to themselves.
Bloggers are huge brand influencers in fashion. They partner with brands to showcase the products with their own unique style. Bloggers are socially savvy individuals who all know how to use almost every popular social media platform, and do so on a daily basis. Social media is a fabulous way for bloggers to share their content with the world, and for brands to use this as fabulous PR promotion. It’s a win-win combination.
This is what Liz Walker, director of PR for fashion brand Tibi, has to say about the brand’s use of social media, “It’s a fun challenge to keep our fans and followers engaged. A few years ago we would plan for a feature to run in, let’s say, the July issue of a major magazine, now we want the feature on that magazine’s website tomorrow, or even announced on our own Twitter today.” (Source: PR Couture)
Fashion is something that people are excited to get involved in. So when fashion brands become social businesses, the products just sell themselves. Now that’s trendy.